About

Designed for discerning gardeners, homesteaders, and naturalists in the East Bay, we bring together a curated selection of locally native and culinary plants that celebrate California’s seasonal rhythms and quiet abundance.

Though we don’t yet have a physical retail space, Cultivate is growing. We currently offer limited online collections, seasonal pop-up events, and curated experiences that invite you to reconnect with the natural world through thoughtful design and sustainable practice.

Join us as we cultivate a more beautiful, grounded way of life—one rooted in care, craft, and the sunlit spaces between.

Founded in 2025 by me, Jenny, I have always had a passion for nature, gardens, and environmental restoration. As a child, I remember my grandmother teaching me about the native plants in our garden that were sown by birds. I was amazed by the magic and resilience of nature. I can’t wait to share a bit of that magic and wonder with you.